Hello, I'm Thom_s.

As an established design leader, I specialise in creating and reinvigorating brands through a product design lens. I encourage delightful digital experiences with mindful yet accessible interfaces that strive beyond the vanilla.

Condé Nast

Product Design Lead, Perm 2022—Present

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion readers in 32 territories through printed magazines and digital destinations.

In April 2022 I revisited Mobile Web as the Product Design Lead for lifestyle brands; GQ, Condé Nast Traveler, and in the past year, a pinch of GLAMOUR,  Allure, Vogue, and Architectural Digest.

Under NDA

When I joined GQ, all 10 markets 🇬🇧 🇫🇷 🇩🇪 🇮🇹 🇮🇳 🇪🇸 🇲🇽 🇯🇵 🇹🇼 🇺🇸 looked and behaved differently to one another. Rolling new features out was triple design and engineering effort. In H1 2023 we transformed GQ to have one global 🌐 visual identity for the brand. We updated Apple News, introduced GQ Sports, and standardised navigation, all in preparation for new reading experiences and the first global Men of the Year event happening in Nov 23.

New research suggests that emotions different typefaces convey, can vary in different parts of the world. Taking the same tactical approach we had with GQ our product team stepped in to harmonise 5 markets 🇬🇧 🇩🇪 🇪🇸 🇲🇽 🇺🇸 . In just under 8 months on this project and with only the new logo to hand, we redefined how the GLAMOUR personality is seen, felt, and understood globally. Our hard work paid off, the fonts are all Open Source and can now be seen across all brand events, campaigns, and digital touchpoints.

Soho House & Co

Product Design Lead, Perm 2019—2022

Soho House is a global lifestyle hotel chain consisting of 33+ private members clubs (Houses), workspaces (Works), interiors (Home), restaurants, cinemas, beauty products, and spas (Cowshed).

I joined the Product Design team (<10) in 2019, to work on the Members-only iOS App. Pre, during and post-pandemic saw a LOT of change to enhance the entire membership experience.

New destinations, new branding, new websites, new content, new apps, new features, new memberships, and a new feeling of belonging...

World-renowned for its beautiful physical spaces from Malibu to Mumbai, Soho House prizes timeless comfort over contemporary trends. Any digital experience must allow members to have a good time everywhere and maintain the same brand principles. Member privacy is paramount to the brand as photos are not allowed, and phones and laptops are encouraged to be away from 5 in the evening.

Aiming to become a seamless member experience I worked from a member-centric stance. It was important to listen to our member's old and new, firsthand, face to face; to obtain feedback, gain insights, and improve journeys wherever possible, designing for comfort and with House ambience in mind. Data-informed, not data driven.

Case Studies Coming Soon

Starling Bank

Freelance Designer Aug 2017 — Sep 2018

Branding | Creative | Naming | APP | WEB | Graphic Design | Packaging | Photography | UI | UX

Brand Experience

2009—2024

Amazon Fashion EU – Arc'teryx – Baracuta – Beats by Dre [Apple] – Berghaus – Bupa – Capital One – Careem – Condé Nast – Craghoppers – Dr. Martens – Farah – Festival City – Franklin & Marshall – Hunter – Keen – KTC Manufacturing – Lee – Lee Cooper – Levi's – Major League Baseball – Ministry of Sound – Mountain Force – Monva – National Trust – NICCE – Pascall+Watson – New Era – Salomon – Samaritans – Samsung – Santander – Sky – Soho House & Co – Speedo – Starling Bank – Universal Music – UVU – Xbox EMEA

Last updated 20 March

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2024